When’s the last time you checked your email? Most people check their email at least two times a day. For business owners, sending email is among the most reliable methods for contacting potential customers. Here are some tips on how to effectively use email marketing to your advantage.
To make sure your emails don’t turn people off, always seek permission before sending them out. Include a subscription button on your site, and encourage regular customers to have their friends sign up as well. If you’d like to give people some extra encouragement to subscribe, you could feature subscriber only deals.
Send out emails that correspond to your target audience. Think of a way to entice them to have their friends join. Include a link to subscribe at the top of your emails so that anyone who receives a copy that has been forwarded from a friend can sign up as well. Your customer base will grow easily and effectively.
Be persistent with your email marketing messages. It can take as many as twenty emails to one prospect before you routinely have their attention. Try telling a good story through your messages. Hook them with a few messages and let it unfold over a series. Running contests that span several weeks are good way to do this.
When researching email marketing, use as many resources as possible. Search online for information, or check out books from the library. You should also look into joining a class or a workshop about internet marketing in your area.
To get the most of your email marketing, invest in a program that personalizes your emails with every customer’s given name instead of a generic greeting. Ensuring that every email starts with the recipient’s name is key to encouraging your customers to see your newsletters as valuable information and not just more sales spam.
Email is a great marketing tool, but it is not an arena where the hard sell is appreciated. Never pressure your subscribers into buying. Put sales pitches at the tail end of your emails, especially if your readers signed up with expectations of informative content. Consider email as a tool to cultivate interest, not instant sales.
Consider following up with a rumor that a sale is about to end. Insert a statement that tells your clients to subscribe immediately so that they can take advantage of this sale. The closing of the email could tell them not to miss out on this incredible opportunity and to act now.
Do not send too much information in one email. Customers will get frustrated and overwhelmed if there is an overabundance of information in a single email. Instead, put a sufficient amount of information in a series of emails and be sure that each one contains a few paragraphs. This will keep their attention.
Follow up with your clients with an option for them to affiliate with you. Include a command on your email that tells them they can join instantly by clicking on the below link. The ending postscript could inform them to not be late on this incredible opportunity for affiliation with your company.
Personalize the messages you send in your email campaigns. Customers will have a more positive response to these types of messages as opposed to those that are impersonal and bland. To make an even better impression on customers, have the email come from your company’s CEO.
Include an audit memo on the follow-up emails that you send to your clients. Paste a link on your message that tells them to download this right now. The ending postscript could convince these clients that now is the time for them to experience success, and they can do so by following the link provided.
Every email that you send out to your customers as part of your marketing campaign should offer them something of value. If you give them a discount on your products, exclusive access to new offerings, or free shipping, they will be more likely to respond positively to your message and come back to you again.
Don’t make it hard for people to unsubscribe from your email list. The link to unsubscribe should be noticeably visible in all of your correspondence. I f you hide the link, not only some customers think that you are doing something untoward, but you may also receive complaints about spam.
You can target a very large group of potential customers by making your email campaigns accessible to mobile devices. So many people these days use mobile devices to check their email, you can make your emails attractive and engaging by using small images, and using small, to-the-point messages. Be sure to put your logo at the top of your email.
Multi-part messages are the most effective way to ensure that your message is readable to the recipient. These messages have both plain text and HTML content, and that way they can be read regardless of what option the reader has chosen. Utilizing this strategy is worth the time invested because subscribers that opt to display emails in plain text only will unsubscribe from a list that only sends emails in HTML.
You might want to consider following up to your clients by sending a follow-up email that includes a bad link correction. Attach a request on your email that says to read this. The ending postscript could inform them that they can get a sneak peak by clicking on the provided link.
When following up with clients, you might want to consider sending a follow-up email to them that provides a rebate offer. Try attaching a comment onto your email that tells them to call right now. The end of this email can claim to take a position on this offer immediately.
Think of sending out emails as a way to stay connected to your customers. Use the tips you just read to design the best email marketing strategy possible. Email can be a powerful and effective method to promote your business.